Galerie F16 is the sister gallery of F11 Foto Museum and f22 fotospace. Located in the heart of Paris, the gallery is dedicated to modern and contemporary art and photography, especially in bringing them to international fairs.

The challenge lies in how to harmonise the reversed verse structure of the brand name visually with its family’s counterparts. The logotype and monograms are also designed with more “flair” to represents its residence and to match the gallery’s specialty, fashion photography.