Taking cue from science fiction from pop culture, Kit Wan Studios aspires to create mens fashion that are meant to become bio armour.
With research and references, OOJAH developed a set of characters, storyboards and illustrations, paying homage to 70s to 90s mecha manga and anime. To match the label’s platful style, the collaterals for the launch event in Oslo, Norway, are designed as 90s’ collectible holographic cards (閃咭) and manga cover.
The illustrations are in collaboration with artist Otto To. Characters are dressed up in the label’s collection and immerses with photography by fashion photographer Issac Lam.
KIT WAN STUDIOS SS19 Campaign